If you’re already running mobile News Feed campaigns, all new campaigns will automatically be opted-in to the Audience Network. You don’t need to upload new creative (your ad's images and text). Ads in the Audience Network use the same images and text as Facebook ads that run in News Feed.
Keep in mind that the Audience Network is designed to extend Facebook ad campaigns and can't be purchased by themselves. So, you cannot enable your ad to run ONLY on Audience Network for now. You must opt in for "Mobile News Feed".
You can add a call-to-action button to your creative. The mobile ad will show the specific call to action that you chose while creating your ad. For example, if you selected "Play Now" when creating your ad, the button on the Audience Network will also say "Play Now".
If no call-to-action button is selected, install ads will default to "Install Now" and engagement ads will default "Open Link". The link ad will also keep the same call to action that you chose when creating the ad. If no call to action is selected, it'll default to Open Link.
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